Kako hitro in uspešno prodati avto, nasvete izkušenih avtomobilskih prodajalcev

Kot ena od klasikov je rekla - nihče ni večna, nič ni večno. In pravzaprav je na svetu vse urejeno na tem načelu. To velja tudi za avtomobile - dejstvo, da je bil pravočasno predmet neprespanih nočitev in obujanja postopoma postane nekaj nepomembnega in nepotrebnega, s tem, kar želite hitro prodati ali preprosto zamenjati novo. V želji po korist, ljubitelje avtomobilov so začeli pozabiti na spodobnost in vest, nove koncepte, imenovane standard "ločitev" in "WSERNG" prišel na zamenjavo standardnega procesa "ločitev". Ni smiselno razložiti njihovega pomena, ker so morali biti vsi "ločeni", bodisi "vrgli" z nekaj posel. V tem članku bomo govorili ne o tem, kako "razredčiti" nekoga ali "napihnjeno", vendar o tem, kako najverjetneje in hitro prodati vozilo, preostalo "človek" po tem, ne da bi kršil, medtem ko zakon.

Osnovna pravila in nasveti za prodajo avtomobila

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  1. Najlažji način za prodajo avtomobila je zaračunavanje te naloge avtomobilske predstave, ki vam bo pomagal prihraniti čas, vendar ne denar. Praviloma je storitev "nujni odkup" ni poceni.
  2. Nikoli ne poskušajte "potiskati" uporabljeno, ne pa dobro vozilo z ljudmi blizu vas ali vaših sorodnikov - lahko bistveno pokvari vaš odnos, in v primeru resnih napak, boste izgledali kot "Cydala" v njihovih očeh.
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  3. Prodaja stroja na trgu avtomobilov. Seveda, nihče vam ne bo dala jamstva, da prodajate svoj avto na prvi dan, ampak za kraj za plačilo.
  4. Internet je idealno mesto za prodajo vozila. To je zelo priročno za prodajo avtomobila: najprej, brezplačno, drugič, lahko prodate blago, ne da bi pustili svoj dom, tretjič, vaš avto bo videl celotno državo, tako da je priložnost, da prodajo avtomobila, kolikor je mogoče večkrat.

Objava prodaje avtomobila, kako naj popravi, da je kupca

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  1. Postavite oglas na eno od znanih in priljubljenih spletnih mest (2x-3x), specializirano za storitve te vrste, korist na internetu Obstaja veliko takšnih lokacij.
  2. Bodite pozorni na podobne oglase, preden postavite stroške. Oglejte si, koliko lastnikov avtomobilov zahtevajo po podobnih modelih, medtem ko razmislite - barvo, vrsto goriva, volumen motorja, popoln, leto sproščanja in druge pomembne točke. Na primer, imate "bencin", vendar vaši konkurenti, ki želijo prodati avto, dizel, tako da so stroški njih lahko višje zaradi priljubljenosti dizelskih motorjev. Dajanje enake cene za njegovo "bencinsko" modifikacijo, lahko prodajate svoj avto dovolj dolgo ali ne prodajate sploh.
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  3. Ne lovite za velik denar, postavite običajno ceno, bolje rahlo nižje od vaših konkurentov, ki bodo povečali vaše možnosti za prodajo avtomobila in pospešili postopek samega postopka.
  4. V postopku izpolnjevanja oblike opisa funkcij in značilnosti blaga ne smemo zamuditi z besedami, vendar pa ni treba izumljati preveč. To bo izjemno neprijetno, če bo stranka prihaja k vam in ne vidi "močnega sistema zvočnikov" in "novega salona v odličnem stanju", ko je slišal starega hripače zvočnike in vidim starega velurja - on bo samo segrel in odnehal nakup. Po tem bo sto odstotkov napisal komentar, da opis ne ustreza resničnosti, prodajalec pa je goljuf.
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  5. Poleg tega ne ponavljajte banalnih besednih zvez, kot so "vasi - odpeljane" - dolgo so že dolgo argument, vendar samo z besedno zvezo, vrstni red vozasola oči.
  6. Razdelek "Možnosti" se lahko uporabi pod opis razlogov, ki vas prisilijo za prodajo avtomobila, ali pod opisa prednosti nakupa. Praviloma pravilno sestavljen opis motivira kupca, da pridobi zadevni avto in je ključ do uspeha.

Kakovostna fotografija, kako fotografirati avto za zanimanje kupca

Fotografije so zelo pomembne pri ustvarjanju oglasa in morajo biti izključno informativne. Fotografiranje avtomobila je potrebno po pranju, čiščenju in drugih dogodkih, ki povečujejo stroške vozila in vaše možnosti hitre prodaje. Res je, da obstajajo tisti, ki mislijo, da je preveč čist in glovega avtomobila 95 let izdaje je razlog, da razmisliti o tem, to je. Kupec meni, da skuša nekaj skriti od njega. Nedvomno mora biti avto čist, vendar ne na tak ukrep, tako da je nastal vtis, da je vozilo v prodaji že več let. Avto bi moral biti dobro urejen, hkrati pa bi moral videti kot "delovni konj", ki ga lastnik ne obžaluje denarja in ki nenehno na poti.

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Kakovost fotografije ima ločeno in včasih celo najpomembnejšo vlogo v hitri in uspešni prodaji avtomobila. Nemogoče je narediti kakovostne in dobre fotografije, če je oseba, zelo "oddaljena" iz take opreme, traja petletni telefon in zvečer brez izbruha na "predčasnosti" kamera fotografira, morda celo dober avto. Ne stori tega. Fotografije morajo pritegniti potencialne kupce in jih ne prestrašiti. Po statističnih podatkih, oglasi z velikim številom kakovostnih fotografij privabljajo veliko več strank in dobili več odgovorov. Torej, če ne razumete, kaj so megapixels in perspektive, zaupanje to je primer, ki s kamero "na vas". Snapshots bi morali biti takšni koti - avto spredaj, zadaj in na strani. Close-up - loki, motor, guma (če je v dobrem stanju), dna (če je mogoče).

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V obveznem, bodite pozorni na salon, posnemite salon, ki sedi v njem, stoji zunaj, naredite fotografijo pedalov, krmilnega droga in, seveda, merilnik hitrosti. Treba je omeniti, da nekateri lastniki avtomobilov posebej zavrtijo merilnik hitrosti, da ustvarijo vtis, da je vozilo bolj novo in da je manjša kilometrina. Vendar pa je zelo preprosto prepoznati avto z zvit merilnik hitrosti, zato ni priporočljivo, da to storite.

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Vaša glavna naloga je, da ujamete vse prednosti avtomobila, da zanima potencialni kupec. Torej, da so slike so sedli, jih lahko popravite v Photoshopu, vendar ne za prikrivanje lukenj v tleh, ampak za izboljšanje zaznavanja - to je korekcija kontrasta, svetlost, in tako naprej. Ampak ne pretiravajte. Še posebej ni priporočljivo, da eksperimentirate z barvnimi orodji, saj namesto rumene lahko pride do oranžne barve, ki lahko razdeli kupca ali ga sploh prestraši.

Dokumentacija za prodajo, zakaj bi morala biti vedno pri roki v pripravljeni obliki

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Vedno je treba pripraviti na sestanek s potencialnim kupcem, za katerega je potrebno imeti vse dokumente, potrebne za transakcijo pri roki:

  1. Dokumenti za registracijo.
  2. Rezervne ključe.
  3. Priročnik.
  4. Servisna knjiga.

Komunikacijska pravila s kupcem

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Če je predogled kupca že opravljen in je predvidena čas srečanja za pregled, se morate pripraviti na ta dogodek. Tukaj je več povsem pomembnih točk, ki bodo pomagale pravi dialog s stranko:

  1. Praviloma, kraj in čas srečanja imenuje prodajalca.
  2. Ne poskušajte »vzeti stranke iz Izmor«, dolgi izleti po mestu ne bodo vodilo ničesar drugega kot poraba. Tisti, ki zares namerava kupiti avto je dovolj in na kratko razdaljo, da bi to razumeli pred njim.
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  3. Ne poskušajte se držati, kar dokazujte podnožje vozila. Prvič, z ekstremno vožnjo, se lahko zakon oprijema in avto nekje odpade. Toda, tudi če je tak preizkusni pogon, bo uspešno, komaj kupec se strinja, da bo pridobil avto, na katerem je lastnik opravil mrtve zanke za več let, in boste naredili vtis.
  4. Ni priporočljivo "vožnja", če je vozilo še vedno vaše, saj se lahko slabo konča. Ne veste, kdo stoji pred vami - strokovno ali "zeleno" novinec, ki je zaslužil na svojem prvem avtu. Poleg tega se lahko izkaže, da je ugrabljen, potrebuje za vožnjo in se ne vrne.
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  5. Ponuja ne zavračajte, da nadaljujemo do sto za podroben pregled vozila - to je nasprotno, da vam prihranimo pred možnimi težavami. Prvič, prihodnji lastnik bo videl vse s svojimi lastnimi očmi, zaradi česar v prihodnosti ne boste vprašanj. Drugič, mogoče je, da kupec samo blefira in preveri, kako se boste obnašali, zato se lahko zavrnitev šteje za neuspeh. No, v tretjem, za kupčevega denarja za sto, boste videli vse pomanjkljivosti avtomobila, to je, tudi če ne prodajate avtomobila, boste vedeli, kje in kaj zavrnitev, da je naslednji pregled avtomobila dobro.
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  6. Prepoznajte prodajalca v kupcu, je priporočljivo, da ga ne stopite v stik z njim. Takšna nadležna javnost se bistveno razlikuje od običajnega kupca. Praviloma, v fazi pogajanj, poskušajo znižati ceno 20-30 odstotkov. Vse, kar potrebujete, je prepričati, da avto ni vreden vsote, ki jo zahtevate.
  7. Po nekaj tednih (3-4) neuspešnih poskusih prodaje vozila, priporočeno za zmanjšanje stroškov za 3-5 odstotkov.

Nakup in prodaja, kako narediti dogovor

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  1. Prodaja "nakup in prodajo" se lahko uredi v reviji Komisije. Pogodba v običajnem pisanju ni prepovedana z zakonom, temveč takšne "rokopisi" razvijajo prometne policije.
  2. Če se odločite za ureditev avtomobila s tradicionalno metodo, potem kupec sploh ni prisoten. Tistemu, ki bo opravilo, je dovolj, da ima kopijo kupca potnega lista. Vendar pa je zaželeno, da se sprejmejo majhen depozit v obliki 10 ali 20 odstotkov od količine prodaje.
  3. V obveznem, opravi kopijo pogodbe, če imate težave z davkom.
  4. Če se izračun pojavi v dolarjih, je priporočljivo, da bi nekako napredovali. Na primer, preverite pristnost vseh bankovcev.

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Odbitek in davki na premoženje

V naši državi, "nakup in prodaja" je predmet davka in prodaja avtomobila ni izjema. V skladu s 220. členom davčnega zakonika, ob predložitvi davčne napovedi, lahko dobite odbitek nepremičnine - če je avto je bila vaša lastnina za tri leta ali več, bo nepremičninski odbitek enak svojemu prodajalcu in če je manj kot Tri leta - velikost odbitka nepremičnin ne bo več kot 250.000 rubljev.

Komentarji

  1. Victoria pravi:

    To je odvisno od tega, kaj je treba obravnavati kot uspešno)) smo prodali za povprečno ceno avito) v času, ko sem vzel nekaj tednov, na splošno zadovoljni), poleg tega pa ni še posebej napeta: samo napisati podroben oglas, dodajte fotografije, ovrednotite avto in postavite ustrezno ceno, kupci pa so našli))